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India’s Strategic Messaging Finds Little Traction in Europe

India’s strategic messaging on Kashmir sees limited impact in Europe amid critical media and cautious EU stance.

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India’s Narrative Struggles to Gain Traction in European Media| Strategic Messaging

strategic messaging around so-called Pakistan-sponsored terrorism and Kashmir has struggled to find support in European media

June 2, 2025

India’s strategic messaging around so-called Pakistan-sponsored terrorism and Kashmir has struggled to find support in European media. Despite strong diplomatic efforts and high-profile speeches, such as Prime Minister Modi’s address at the Adampur airbase, coverage across European outlets remained limited and cautious.

Most major European publications largely ignored India’s framing. This reflects a growing divide between India’s domestic narrative and Western editorial preferences. Even state visits and diplomatic outreach yielded minimal shifts in media tone.

EU Calls for Restraint, Avoids Blame

The European Union has taken a neutral stance. Official statements from Brussels urged “restraint” and “de-escalation” but refrained from attributing blame. Some left-leaning Members of the European Parliament, however, criticized India’s policies in Kashmir and questioned its rights record.

Such reactions underscore the EU’s balancing act. It seeks to avoid confrontation with India while acknowledging human rights concerns raised by civil society and certain political factions.

International broadcasters like Deutsche Welle and France 24 aired India’s claims of counterterrorism and territorial integrity. Still, their reporting remained skeptical. For instance, The Washington Post called Modi’s actions a “Kashmir gamble,” suggesting domestic political motives may worsen regional instability.

This cautious coverage reveals the limits of India’s appeal to Western audiences, where editorial priorities often lean toward human rights and political transparency.

Balancing China, Questioning Democracy

Some European outlets, such as The Economist and Financial Times, acknowledged India’s strategic value—especially as a counterweight to China. Yet, others like The Guardian and Der Spiegel focused on Modi’s domestic policies, including the Citizenship Amendment Act, to question India’s democratic trajectory.

G7 Absence Reflects Diplomatic Strain

India’s likely absence from the upcoming G7 Summit in Canada signals ongoing tensions with Ottawa. It also highlights India’s uneasy position in multilateral forums, particularly as global power centers realign.

Also See: India’s State Sponsored Terrorism in South Asia

As geopolitical narratives evolve, India’s strategic messaging continues to face challenges in resonating with Western media and political audiences.

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